The Conservation Alliance
We are also extremely excited to announce that we joined The Conservation Alliance on September 10, 2008. The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America.
Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment. Since its inception in 1989, the Alliance has contributed more than $15 million to grassroots environmental groups. Alliance funding has helped save over 44 million acres of wildlands; stop or remove 26 dams; and preserve access to more than 29,445 miles of waterways; designate five marine reserves; and purchase ten climbing areas.